My Yahoo Button and RSS

So as I’ve been thinking about my ideal job, I’ve been checking out job listings at various companies including Google and Yahoo. I just ran across this interesting one under Intern Production/Product Management

Today there are thousands of niche publishers, journalists and bloggers on the web who create original, frequently-updated content. Many of their sites support RSS (?Really Simple Syndication?), a format that allows their content to be syndicated by newsreaders. My Yahoo! now supports RSS?and has essentially become a web-based newsreader a mass audience can understand and use. The objective of this program is to make it easy for non-technical Internet users to take advantage of syndication as a powerful new way to receive content they care about via My Yahoo!.

Objective:

Implement a targeted, grassroots outreach program to encourage individual publishers and bloggers to add ?My Yahoo!? buttons to their web sites and blogs. Success will be measured by the number of sites who include ?My? buttons on their sites. Current examples include the Christian Science Monitor, Topix.net, Gizmodo, iVillage and CNet.

Position:

In this role, the ideal candidate will have daily interaction with the My Yahoo! cross-functional team, including marketing, product development and business development. They will attend weekly meetings and report on progress. The candidate should be web-savvy with excellent written and verbal communications skills. He or she must be a results-oriented self-starter capable of working in a self-directed environment.

Now this isn’t actually a job I think I’d like. But I didn’t realize the RSS functionality in My Yahoo and the effort Yahoo is making to associate themselves with RSS feeds. It’s espectially interesting in the context of Scoble’s recent post wondering why everyone can’t just use the XML icon.